In November 2018, Google updated their industry studies that stated e-commerce in Southeast Asia is expected to be worth RM996 billion by 2025.
The updated figure increased from a previous year’s forecast of RM166 billion due to the massive increase in rental services during holiday, food delivery, music subscription and online video demand.
The study also predicted that the internet economy in Southeast Asia will hit RM299 billion in gross trading value (GMV) by 2018. The bulk will be dominated by e-commerce sector worth RM423 billion by 2025.
But to achieve that goal, the study found that the manpower for a larger online economy would be needed to realize the full potential of the industry. Therefore, we conducted a study to analyze e-commerce manpower and see if Southeast Asia could achieve a potential of RM996 billion . To achieve this result, we analyzed labor data and employment trends from the largest e-commerce users in Southeast Asia based on the third quarter e-commerce data map 2018 data.
The study was conducted through LinkedIn and covered countries such as Thailand, Singapore, Malaysia, Indonesia, Vietnam, and the Philippines.
After analyzed the main trend of e-commerce consumer employment in Southeast Asia and found that the largest manpower increased on average to 808 employees on quarterly basis between the fourth quarter of 2016 and the third quarter of 2018.